On December 4, the U-Enter Innovation Center hosted the awards ceremony for the CX Banking Index 2025, an annual study that analyzed 33 mobile banking applications in Uzbekistan and highlighted their best digital practices.

The key evaluation benchmark was the Customer Experience Index (iCX), which allows for comparing the quality of services across banks, their products, and channels of interaction.

Amid strong competition, the Alliance Pay app by Asia Alliance Bank stood out, becoming one of the event’s top winners. The bank claimed victory in two prestigious categories:

∙ Gold in Daily Banking - for the convenience, intuitiveness, and thoughtful design of everyday operations
∙ Bronze in Payments - for the quality and reliability of its payment services

These awards clearly demonstrate that customer experience is a decisive factor for success in the digital landscape. Asia Alliance Bank will continue to strengthen its leadership by introducing innovations and creating solutions that make financial services more accessible and comfortable for everyone.